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ABOUT THE PRODUCT

Ready Medicines

Products for Mother and Child

Baby Food

Products for Medical Use

Personal Hygiene

Phytogenous Drug Crude

Food Supplements

Barrier Contraception

Treatment Cosmetics

The product includes 9 product categories

Geomarketing Sell In - customizable report from base.viortis analytical system, based on pharmacy purchase data from distributor invoices. The report covers all pharmacy orders for all product categories and includes 9 product categories.

Individual configuration

Coverage-Plan - individual configuration of pharmacy/HCF coverage plan for field team

Brick Constructor "Pharmacy"

Brick Constructor "Pharmacy"
  • Control of MR work within specified boundaries
  • Analysis of your position and competitors (by ATC, INN or specified groups)
  • Optimization of MR routes and their directions to priority areas
  • Flexibility to adjust MR work boundaries once a quarter
  • Access to data for 18 cities and 17 regions of Kazakhstan

Brick Constructor "HCF"

Brick Constructor "HCF"
  • Control of MR work and sales analysis around selected HCFs
  • Identification of high-potential HCFs
  • Monitoring purchases of your portfolio and competitors (by ATC, INN or specified groups)
  • Flexibility to update HCF lists once a quarter
  • Access to data for 18 cities and 17 regions of Kazakhstan

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Data Sources

№1 by market coverage

Distributors
TOP 10 primary, 50 secondary — invoices from more than 9000 pharmacies
Pharmacy chains
100 chains (2600 pharmacy points)
PharmIT: MedRep Office
> 8000 pharmacies
PharmIT: PharmCenter
> 4000 logins

Data Processing Methodology

The product uses a unique methodology adapted to the specifics of the Kazakhstan market

1

Information processing

Checking the completeness and quality of the information provided. Preparation of a unified format for recording in the "VI-PRO" module. Automated primary processing

2

Primary processing

Combining data from all sources into a single report to ensure comprehensive analysis. Matching counterparties and goods based on standard directories of Vi-ORTIS company

3

Secondary processing

Automatic recalculation of data from units (tablet, ampoule, etc.) to packages for information standardization. Individual calculation of goods such as vaccines and blood products into packages based on dosages

4

Extrapolation

Extrapolation of data at the regional level using the approved methodology of Vi-ORTIS analysts

5

Quality control

Comparison of the total amount of the source file with the final data after processing and recalculation. Checking TOP-30 products by key parameters: amount and number of packages

Geomarketing
Sell In
field force team control

Goods movement scheme

The product provides information about goods movement and data from distributors to pharmacies

Goods movement and document flow in the retail segment
Легенда схемы

Technical Specifications

  • 5 currencies: tenge, dollar, euro, ruble, pound sterling
  • Display type: table/diagram
  • Totals: amount, share, rating
  • Output breakdown: city/region/total/district/brick
  • ATC code - 5 levels
  • ATC code EphMRA - 3 levels
  • ICD - International Classification of Diseases
  • Core market
  • NFC - New form classification
  • Evolution Index – amount/packages
  • Average price/price per unit
  • Growth amount/packages
  • Share amount/packages
  • Excel export
  • Excel new
  • Excel pivot table
  • Excel formula
  • CSV export
  • My report: saving individual reports
  • Unlimited number of users

Analytical and IT EcoSystem of Vi-ORTIS products

Vi-ORTIS is the only local provider of a full range of analytical and IT services for the pharmaceutical market.

Vi-ORTIS Analytical Ecosystem

Advantages

Service

  • Microsoft Power BI integration
  • Personal technical manager
  • Quarterly Pharmaceutical Market REVIEWS
  • 5-year data archive

Accuracy

  • More than 91% of the market
  • №1 in EAEU

Geography

  • Country
  • 17 regions
  • 18 cities
  • Districts
  • Coverage Plan MedRep

Speed

  • Monthly – 12 days after the end of the period
  • №1 in Kazakhstan

Methodology

  • Uses a unique methodology, taking into account the market conditions of Kazakhstan

Price

  • Flexible pricing policy
  • Vi-ORTIS products are a constructor.

Working with us

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Geomarketing Vi-ORTIS (Sell In) - Viortis | Viortis