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ABOUT THE PRODUCT
Ready Medicines
Products for Mother and Child
Baby Food
Products for Medical Use
Personal Hygiene
Phytogenous Drug Crude
Food Supplements
Barrier Contraception
Treatment Cosmetics
The product includes 9 product categories
Pharmacy Potential Directory a customizable report of the apteki.viortis analytical system, created on the basis of pharmacy purchase data from distributor invoices. The report provides information on pharmacy purchases for all product categories, helping to effectively analyze and plan work.
Individual configuration
Core Market — detailed analysis of your company's marketing positions compared to competitors
Data display at the level of each pharmacy. A tool for making accurate decisions and effectively building strategies.
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Data Sources
№1 by market coverage
Data Processing Methodology
The product uses a unique methodology adapted to the specifics of the Kazakhstan market
Information Processing
Checking completeness and quality of provided information. Preparing a unified format for recording in the «VI-PRO» module. Automated primary processing
Primary Processing
Combining data from all sources into a single report to ensure comprehensive analysis. Matching counterparties and goods based on Vi-ORTIS company standard directories
Secondary Processing
Automatic recalculation of data from units (tablet, ampoule, etc.) to packages for information standardization. Individual calculation of goods such as vaccines and blood products into packages based on dosages
Extrapolation
Extrapolation of data at the regional level using the approved methodology of Vi-ORTIS analysts
Quality Control
Comparing the total amount of the source file with the final data after processing and recalculation. Checking TOP-30 goods by key parameters: amount and number of packages
Goods movement scheme
The product provides information about goods movement and data from distributors to pharmacies
Technical Specifications
- Monitoring chain potential by purchase ATC/INN/ICD
- Analysis of brand/SKU share among competitors
- Brand rating and share of TOP-3 competitors in the chain
- Turnover / Medicines / Dietary Supplements / Medical Devices / RX / OTC
- Pharmacy categorization by turnover (A1, A2, B, C, D)
- Competitive environment by ATC with detailed data by points
- Standardized data (addresses, contacts, legal names)
- Data export to Excel for convenient analysis
- Separation of pharmacies into chain and individual for accurate control
Analytical and IT EcoSystem of Vi-ORTIS products
Vi-ORTIS is the only local provider of a full range of analytical and IT services for the pharmaceutical market.
Advantages
Service
- Microsoft Power BI integration
- Personal technical manager
- Quarterly Pharmaceutical Market REVIEWS
Accuracy
- Accuracy – 91% of the market,
- №1 in EAEU
Geography
- Country
- 17 regions
- 18 cities
Speed
- Speed – quarterly
- №1 in Kazakhstan
Methodology
- Pharmacy Directory Vi-ORTIS uses a unique methodology, taking into account the market conditions of Kazakhstan
Price
- Flexible pricing policy
- Vi-ORTIS products are a constructor.
Working with us
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