Pharmacy Potential Directory – Sell Out

Database of active pharmacies with unique sales-based segmentation

The Vi-ORTIS directory provides data on more than 9,000 pharmacies in Kazakhstan. Quarterly updates, turnover information, and product category segmentation (RX, OTC, Dietary Supplements, etc.) help pharmaceutical companies plan resources and enhance their market strategy.

Speed - fastest quarterly updates

#1 in Kazakhstan

Accuracy - 75% market coverage

#1 in Kazakhstan

Geography - 18 cities and 17 regions

Coverage - more than 6,000 active pharmacies

Categories - Turnover / Medicines / Dietary Supplements / Medical Devices / RX / OTC

Individual CoreMarket setup

Pharmacy categorization – A1, A2, B, C, D

Pharmacy Potential Directory Sell Out

Coverage of all pharmacies is not a goal — it is a matter of strategic selection

Pharmaceutical companies strive to increase their presence on pharmacy shelves, which directly drives sales growth. However, achieving coverage across all pharmacies requires significant time, effort and budget. A lack of data on the competitive landscape and pharmacy potential makes it difficult to identify priority pharmacies for work and limits opportunities for further growth.

Pharmacy Potential Directory helps pharmaceutical companies:

Identify high-potential pharmacy locations for growth

Monitor and manage the work of medical representatives

Analyze and adjust coverage plans

Optimize field force allocation on site

Compare brand share against competitors

Set up a customized competitive environment

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ABOUT THE PRODUCT

Ready Medicines

Products for Mother and Child

Baby Food

Products for Medical Use

Personal Hygiene

Phytogenous Drug Crude

Food Supplements

Barrier Contraception

Treatment Cosmetics

The product includes 9 product categories

Pharmacy Potential Directory a customizable report of the apteki.viortis analytical system, created on the basis of pharmacy sales data and pharmacy chains. The report provides information on pharmacy sales for all product categories, helping to effectively analyze and plan work.

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Individual configuration

Core Market — detailed analysis of your company's marketing positions compared to competitors

Data display at each pharmacy level. A tool for making accurate decisions and effectively building strategy.

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Data Sources

№1 by market coverage

Pharmacy chains

100 chains (2600 pharmacy points)

Individual pharmacies

> 1000 pharmacies

PharmIT: MedRep Office

> 8000 pharmacies

PharmIT: PharmCenter

> 4000 logins

Vi-ORTIS 3.0

> 20 pharmacy chains

OFD

> 1500 pharmacies

Data Processing Methodology

The product uses a unique methodology, taking into account the market conditions of Kazakhstan

Input

Checking the completeness and quality of received data, Monthly data entry in electronic form, Direct integration with pharmacies, Detailed sales data by pharmacy points

Classification

Product classification according to standard directories: INN, ATC, ICD, corporation, brand, SKU

Matching

Matching data from different sources to ensure integrity and completeness of information

Extrapolation

Extrapolation of data at the regional level using the approved methodology of Vi-ORTIS analysts

Quality control

Comparison of the total amount of the source file with the final data after processing and recalculation. Checking TOP-30 products by key parameters: amount and number of packages

PHARMACY POTENTIAL DIRECTORY SELL OUT

categorization of pharmacies by sales