Vi-Share Sell In

Report on pharmacy chain market shares based on distributor purchase data

A unique product for Kazakhstan that helps pharmaceutical companies assess their own and competitors' purchase shares within pharmacy chains. The tool allows effective allocation of the marketing budget and trade marketing efforts to increase market share within a competitive environment.

Speed monthly

№1 in Kazakhstan

Accuracy more than 91% of the market

№1 in EAEU

Geography – analytics available by country, regions and cities

Convenience — ready-made dashboards in Power BI with a simple interface

Vi-Share Sell In

Control of pharmacy chains — key to market share growth

As the share of pharmacy chains grows in the pharmaceutical market, choosing key partners becomes critically important for pharmaceutical companies. However, without access to data on each chain's market share and the shares of competitors within these chains, it is difficult to conduct an objective analysis and build an effective cooperation strategy. The lack of such information complicates negotiations and increases the risk of inefficient or unjustified investments.

Vi-Share Sell In analysis helps pharmaceutical companies:

Evaluate the sales share in pharmacy chains by categories (Medicines, Dietary Supplements, Medical Devices, RX, OTC, ATC3) across regions

Identify strategic key partners for cooperation

Optimize trade marketing budget allocation

Visualize key KPIs in MS Power BI

Compare brand market shares with competitors

Customize an individual competitive set

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ABOUT THE PRODUCT

Ready Medicines

Products for Mother and Child

Baby Food

Products for Medical Use

Personal Hygiene

Phytogenous Drug Crude

Food Supplements

Barrier Contraception

Treatment Cosmetics

The product includes 9 product categories

Vi-Share Sell In Customizable analytical tool in Power BI, based on pharmacy purchase data from distributors. The report covers all pharmacy sales across all product items.

Individual configuration

Core Market — detailed analysis of your company's marketing positions compared to competitors

Data display at the level of each pharmacy chain. A tool for making accurate decisions and effectively building strategy.

Learn more

Data Sources

№1 in Kazakhstan

Distributors

TOP 10 primary, 50 secondary - invoices from more than 9000 pharmacies

Pharmacy chains

100 chains (2600 pharmacy points)

PharmIT: MedRep Office

> 8000 pharmacies

PharmIT: PharmCenter

> 4000 logins

Data Processing Methodology

The product uses a unique methodology, taking into account the market conditions of Kazakhstan

Information processing

Checking the completeness and quality of the information provided. Preparation of a unified format for recording in the «VI-PRO» module. Automated primary processing

Primary processing

Combining data from all sources into a single report to ensure comprehensive analysis. Matching counterparties and goods based on standard directories of Vi-ORTIS company

Secondary processing

Automatic recalculation of data from units (tablet, ampoule, etc.) into packages for information standardization. Individual calculation of goods such as vaccines and blood products into packages based on dosages

Extrapolation

Extrapolation of data at the regional level using the approved methodology of Vi-ORTIS analysts

Quality control

Comparison of the total amount of the source file with the final data after processing and recalculation. Checking TOP-30 products by key parameters: amount and number of packages

Vi-Share Sell In

Report on pharmacy chain purchase shares

Goods movement scheme

The product provides information on goods movement and data from distributors to pharmacies

Goods movement and document flow in the retail segment

Technical Specifications

Built both for Total Kazakhstan and for 4 cities and 17 regions
Period: month, quarter, half-year, year
Chain from 3 pharmacy points
Calculations by amounts / packages

Pharmacy chain share in the region by drug categories (RX and OTC), Food Supplements, Treatment Cosmetics, Products for Medical Use
Corporation share of pharmacy chain turnover by drug categories (RX and OTC), Food Supplements, Treatment Cosmetics, Products for Medical Use
Corporation sales dynamics in pharmacy chain of the region by drug categories (RX and OTC), Food Supplements, Treatment Cosmetics, Products for Medical Use

Monitoring chain potential for purchasing group of drugs ATC/INN/ICD
Analysis of your brand/SKU share among competitors at chain level
Shares of TOP-3 competitors of your brand in the chain
Brand rating in pharmacy chain

Display of chain point count
Dynamics of point count growth
Summary information on individual pharmacies by regions

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Analytical and IT EcoSystem of Vi-ORTIS products

Vi-ORTIS is the only local provider of a full range of analytical and IT services for the pharmaceutical market.

Advantages

Service

Microsoft Power BI integration
Personal technical manager
Quarterly Pharmaceutical Market Reviews
Data archive for 5 years

Accuracy

More than 91% of the market
№1 in EAEU

Geography

Country
17 regions
4 cities

Speed

Monthly – 20 days after the end of the period
№1 in Kazakhstan

Methodology

Vi-Share Sell In uses a unique methodology, taking into account the market conditions of Kazakhstan

Price

Flexible pricing policy
Vi-ORTIS products are a constructor

Working with us

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Our specialist will contact you, answer your questions, and help choose the right solution

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