Vi-Share Sell Out

Market Share Report by Pharmacy Chains

Vi-Share is a unique product for the Kazakhstan market that helps pharmaceutical companies evaluate the market share of their products and competitors' products in pharmacy chains. The tool enables companies to effectively allocate their marketing budget and the efforts of the trade marketing department to increase their market share in a competitive environment.

Speed – monthly on the 15th day

№1 in Kazakhstan

Accuracy – more than 75% of the market

№1 in Kazakhstan

Geography – Country/Regions/Cities

Coverage – more than 6000 active pharmacies

Vi-Share Sell Out

Control of pharmacy chains — key to market share growth

As the share of pharmacy chains grows in the pharmaceutical market, choosing key partners becomes critically important for pharmaceutical companies. However, without access to data on each chain's market share and the shares of competitors within these chains, it is difficult to conduct an objective analysis and build an effective cooperation strategy. The lack of such information complicates negotiations and increases the risk of inefficient or unjustified investments.

Vi-Share Sell Out analysis helps pharmaceutical companies:

Evaluate the sales share in pharmacy chains by categories (Medicines, Dietary Supplements, Medical Devices, RX, OTC, ATC3) across regions

Identify strategic key partners for cooperation

Optimize trade marketing budget allocation

Visualize key KPIs in MS Power BI

Compare brand market shares with competitors

Customize an individual competitive set

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ABOUT THE PRODUCT

Ready Medicines

Products for Mother and Child

Baby Food

Products for Medical Use

Personal Hygiene

Phytogenous Drug Crude

Food Supplements

Barrier Contraception

Treatment Cosmetics

The product includes 9 product categories

Vi-Share Sell Out A customizable analytical tool in MS Power BI, based on pharmacy and pharmacy chain sales data. The report covers all pharmacy sales for all product items.

Individual configuration

Core Market — detailed analysis of your company's marketing positions compared to competitors

Data display at the level of each pharmacy chain. A tool for making accurate decisions and effectively building strategy.

Learn more

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№1 by market coverage

Pharmacy chains

100 chains (2600 pharmacy points)

Individual pharmacies

> 1000 pharmacies

PharmIT: MedRep Office

> 8000 pharmacies

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Vi-ORTIS 3.0

> 20 pharmacy chains

OFD

> 1500 pharmacies

Data Processing Methodology

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Goods movement scheme

The product displays data on the number of drugs purchased by the population in pharmacies

Goods movement and document flow scheme (will be added later)

Technical Specifications

Built both for Total Kazakhstan and for 4 cities and 17 regions
Period: month, quarter, half-year, year
Chain from 3 pharmacy points
Calculations by amounts / packages

Pharmacy chain share in the region by drug categories (RX and OTC), Food Supplements, Treatment Cosmetics, Products for Medical Use
Corporation share of pharmacy chain turnover by drug categories (RX and OTC), Food Supplements, Treatment Cosmetics, Products for Medical Use
Corporation sales dynamics in pharmacy chain of the region by drug categories (RX and OTC), Food Supplements, Treatment Cosmetics, Products for Medical Use

Monitoring chain potential for purchasing group of drugs ATC/INN/ICD
Analysis of your brand/SKU share among competitors at chain level
Shares of TOP-3 competitors of your brand in the chain
Brand rating in pharmacy chain

Display of chain point count
Dynamics of point count growth
Summary information on individual pharmacies by regions

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Analytical and IT EcoSystem of Vi-ORTIS products

Vi-ORTIS is the only local provider of a full range of analytical and IT services for the pharmaceutical market.

Advantages

Service

Microsoft Power BI integration
Personal technical manager
Quarterly Pharmaceutical Market REVIEWS
5-year data archive

Accuracy

More than 75% of the market
№1 in Kazakhstan

Geography

Country
17 regions
4 cities

Speed

Monthly – on the 20th day after the end of the period
№1 in Kazakhstan

Methodology

Vi-Share Sell Out uses a unique methodology, taking into account the market conditions of Kazakhstan

Price

Flexible pricing policy
Vi-ORTIS products are a constructor

Working with us

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SUBMIT AN APPLICATION AND GET A CONSULTATION FROM OUR SPECIALISTS

Our specialist will contact you, answer your questions, and help choose the right solution

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