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ABOUT THE PRODUCT
Ready Medicines
Food Supplements
Products for Medical Use
The product includes 3 product categories
Forecast - an intelligent tool for forecasting sales and turnover in the pharmaceutical market. It combines a mathematical model and BI visualization, allowing you to build accurate development scenarios, consider external factors and make informed decisions on budget, purchases and marketing.
Individual configuration
Core Market is an individual competitive environment on which your forecast is built
Core Market — key to smart Forecast
How it works:
List of brands, competitors, regions, medical rep visit activities and marketing activities.
Using ATC, SKU, seasonality and sales data, we build the core forecasting model.
Forecast takes into account exchange rates, inflation, medical rep visits and promotional activities to calculate market dynamics.
What you get:
- Personalized forecast with high accuracy
- Impact analytics of promotional activities and medical rep visits
- Decision support at the brand, region and category level
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Reasons for trust
Forecast Vi-ORTIS is an analytical model built on deep knowledge of the pharmaceutical market
Market-verified accuracy — up to 96% match with actual data.
Transparency of formulas and coefficients — every forecast parameter is justified.
Integration with real business processes — Forecast supports marketing, sales planning, visit load.
Individual client customization — we consider Core Market, seasonality, local features and output format.
Analyst team support — guidance at all stages from implementation to interpretation.
Forecast is trust in numbers that becomes your competitive advantage
Data Processing Methodology
Forecasting model based on linear regression with automatic selection of factors affecting sales
Factors
The forecast is built by Product Categories and Core Market — with high accuracy and client adaptation
Technical Specifications
- Summary graph for three categories: Ready Medicines, Food Supplements, Products for Medical Use
- Separate graphs for each category
- Separate graph for Core Market
- Analysis period: month, quarter, half-year, year
- Sales channel: Sell-in or Sell-out
- Data version:
- • Last year actual
- • Current year actual
- • Forecast based on latest update
- Market volume (in billions): last year actual, current data, forecast
- Market dynamics: actual and forecast changes
- Accuracy metrics: Accuracy, RMSE
- Economic parameters: inflation, average price, average exchange rate
Analytical and IT EcoSystem of Vi-ORTIS Products
Vi-ORTIS is the only local provider of a full range of analytical and IT services for the pharmaceutical market.
Working with us
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