Pharmacy Directory- Sell in - Универсальная корпорация

Pharmacy Potential Sell In Directory

Database of operating pharmacies with unique categorization by sales

The Vi-ORTIS directory provides data on more than 8,000 pharmacies in Kazakhstan. Quarterly updates, turnover information and category breakdown (RX, OTC, dietary supplements, etc.) help manufacturers plan resources and strengthen their market positions.

Speed Quarterly
#1 in Kazakhstan

Accuracy more than 91% market
No. 1 in the EAEU

Geography - 17 cities and 18 regions

Coverage – more than 8000 operating pharmacies

Categories - Trade turnover/drugs/dietary supplements/medicinal products/RX/OTC

Customizing CoreMarket

Categorization of pharmacies - A1, A2, B, C, D

Pharmacy Potential Sell In Directory

Coverage of all pharmacies: not a goal, but a task of choice

Manufacturers strive to increase their presence on pharmacy shelves, which directly affects sales growth. However, covering all pharmacies requires significant time, effort and budget. The lack of data on the competitive environment and potential of pharmacies makes it difficult to choose key points for work and limits the possibilities for further growth.

The Sell In Pharmacy Potential Handbook helps manufacturers:

Identify high potential growth points

Supervise the work of medical representatives

Analyze and adjust Coverage plans

Optimize the number of representatives on site

Compare brand shares with competitors

Set up a customized competitive environment

About the product

Methodology

Advantages

About the product

CoreMarket

The Sell Out Vi-ORTIS Pharmacy Potential Directory tool provides a detailed analysis of your company's marketing positions compared to competitors. CoreMarket displays data at the level of each pharmacy, helping to make accurate decisions and effectively build strategies.

Pharmacy Potential Handbook Sell In

A customizable report created based on pharmacy purchase data from distributors' invoices. The report provides information on pharmacy purchases for all product categories, helping to effectively analyze and plan work.

WHY MANUFACTURERS TRUST
DIRECTORY OF POTENTIAL OF PHARMACIES SELL IN

Data sources

- ● Distributors: TOP 10 primary, 50 secondary - overhead from more 8000 pharmacies
- ● Pharmacy chains: — 100 networks (2600 drugstores)
- ●PharmIT:Medical Representative Office over 5000
- ●PharmIT:PharmCenter more than 3500 active pharmacies

Sell In Pharmacy Potential Directory has 91% market coverage, thanks to a wide list of partners and sources.

Source of Directory data — Vi-ORTIS CALL center, which daily updates information about pharmacies: addresses, contacts, legal names and other data.

Методология обработки данных

Data processing methodology ❯

Pharmacy Potential Sell In Directory — uses a unique methodology adapted to the specifics of the Kazakhstan market, analyzing key data from distributors and pharmacy chains.

1. Input

Checking the quality and completeness of the received data
Monthly data entry in electronic form
Direct integration with pharmacies
Sales details for drugstores

2. Classification of shipping points

Standardization of pharmacy outlets according to internal reference books

3. Comparison

Comparison of drugs, spelling of names, manufacturers according to internal reference books and the state register

4. Extrapolation

Extrapolation at the regional level
The methodology has been approved by analysts at Vi-Ortis

5. Quality control

Comparison of the total amount of the original file with the final data after processing and recalculation
Checking the TOP-30 products by key parameters: amount and number of packages

Movement of goods and document flow in the retail segment

Technical specifications

CoreMarket: Brand Analysis

● Monitoring the potential of the network for the procurement of ATX/INN/ICB
● Brand/SKU share analysis among competitors
● Brand rating and shares of TOP-3 competitors in the network

Analysis of pharmacy outlets

● Range of turnover and categorical breakdown (RX, OTC, drugs, dietary supplements)
● Categorization of pharmacies by turnover (A1, A2, B, C, D)
● Competitive environment by ATX with data breakdown by points