PharmCenter

Modern marketplace for convenient and transparent pharmacy procurement

An opportunity to promote your brands in a professional environment where pharmacists operate daily. The platform’s advertising tools help increase sales, improve brand awareness, and influence pharmacy purchasing decisions.

Digital promotion: banner and native advertising

Ability to promote your brand across key touchpoints of the platform

Direct interaction with your target audience of pharmacists and pharmacy buyers

Access to performance reports

PR Brand

Purchasing incentive program for pharmacies

A program that enables pharmaceutical companies to influence pharmacies’ purchasing decisions through PharmCenter by offering trade incentives for specific SKUs.

Influence pharmacy purchasing decisions

Easy onboarding and management

Full control and transparency

Increase ROI on marketing investments

Support for brand promotion

Additional engagement tools for medical representatives

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ABOUT THE PRODUCT

PharmCenter — is a modern online platform designed to help pharmacies operate more easily, quickly, and efficiently. We help optimize procurement processes, access up-to-date data, and collaborate with suppliers and distributors in a convenient digital format.

The platform provides effective tools for promoting brands within the professional pharmacy ecosystem.

Marketing formats available on the platform

Banner advertising

Hidden advertising

PR - Brand

Traditional Marketing Campaigns

Low efficiency of marketing campaigns without analytics?

Without analytics, advertising reaches fewer pharmacy specialists, does not affect pharmacy purchasing decisions, and allows competitors to gain an advantage in visibility and influence on the target market. PharmCenter helps eliminate these issues.

Performance-driven promotion with PharmCenter:

Increase brand visibility

Influence pharmacists’ purchasing decisions

Increase market share

Access transparent analytics

Benefits

PharmCenter digital tools combine visible and native formats to enable more targeted brand promotion.

Portfolio promotion:

Enhance interest in your products and strengthen their presence in the pharmaceutical market through increased sell-out.

Brand awareness and presence:

Increase brand awareness and build a strong market presence.

Pharmacist loyalty:

Increase pharmacists’ loyalty to your brand.

Marketing effectiveness:

Assess the effectiveness of your marketing activities and adjust your strategy.

Targeted promotion:

Interact directly with your target audience, making business more effective

Target audience:

More than 4,000 pharmacy accounts across Kazakhstan, including chains and independent pharmacies.

Multiple promotion formats::

Support for GIF, JPEG, video formats, and links to company pages and external resources.

Analytics::

Access performance reports on placement effectiveness.

Pharmacy Marketing

Looking for ways to impact pharmacy purchasing decisions and measure the results of your marketing investments?

Without participating in PR Brand, a pharmaceutical company loses a direct channel for impacting pharmacy purchasing decisions, faces limited visibility of its products among pharmacists, and lacks transparent analytics on the performance of its marketing investments.

Impact on pharmacy purchasing with PR-Brand:

Transparent management of pharmacy purchasing activities

Increased brand focus and awareness

Targeted impact on pharmacy purchasing decisions

Support for pharmacy loyalty to your brand

Benefits

Stimulating demand:

A transparent incentive program stimulates pharmacy interest in key products.

Preference building:

Products more frequently gain the attention of pharmacists, increasing brand preference and purchase likelihood.

Transparent analytics:

Get full visibility into pharmacy participation, purchasing activity, and incentive performance.

Precise audience targeting:

Reach key decision-makers responsible for pharmacy purchasing.

Wide coverage:

Access to more than 4,000 active pharmacy accounts across Kazakhstan.

Detailed reporting:

Detailed reports on interest, effectiveness, and engagement metrics.

How it works

Pharmacy

Order products via PharmCenter

Pharmaceutical Company

Bonus for achieving the purchase plan

Sales growth

Pharmacy loyalty to the brand

Brand prioritization in pharmacies

Reasons for trust

2013

A marketplace proven over time

48%

Share of purchases in the Kazakhstan pharmaceutical market

4000+

Active pharmacies on PharmCenter

Increased brand awareness and loyalty

Opportunity to differentiate from competitors

Transparent performance reports

Traditional Marketing Campaigns

Advertising in pharmacists’ interface using GIF and JPEG formats

Engagement with the target audience

Customized approach for each client

Support in selecting optimal marketing promotion tools

Pharmacy Marketing

Additional influence via medical representatives within pharmacies

Creating a dedicated platform for tracking results

Direct influence on pharmacy purchasing decisions

Support with pharmacy onboarding to the project

Analytical and IT EcoSystem of Vi-ORTIS Products

Vi-ORTIS is the only local provider of a full range of analytical and IT services for the pharmaceutical market.

Working with us

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SUBMIT AN APPLICATION AND GET A CONSULTATION FROM OUR SPECIALISTS

Our specialist will contact you, answer your questions, and help choose the right solution

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