ViShare Distributors

Report on the pharmacy procurement database

ViShare Distributors is a tool for analyzing distributor sales shares. It helps to identify key partners, compare positions with competitors and identify growth points. Data is available by region, category and brand for making accurate strategic decisions.

Speed monthly on the 15th day
#1 in Kazakhstan

Accuracy more than 91% market
No. 1 in the EAEU

Geography – Country/Regions/Cities

Coverage – more than 8000 operating pharmacies

Categories - Turnover/Medicines/Dietary Supplements/Medical Products/RX/OTC/LC

Visualization – MS Power BI

ViShare Distributors

Lack of data is a risk of missed opportunities

The lack of accurate data on distributors' shares makes it difficult to assess the competitive environment and identify key partners. This reduces the effectiveness of strategic decisions and control over the market.

ViShare Distributors analysis helps manufacturers:

Assess the share of chain pharmacies by categories (medicines, RX, OTC, dietary supplements, drugs, medical devices, ATX3) in different regions

Identify strategic partners for cooperation

Optimize marketing budget allocation

Visualize Key KPIs in MS Power BI

Compare brand shares with competitors

Set up a customized competitive environment

About the product

Methodology

Advantages

ViShare Sell Out

About the product

The product contains 9 product categories

● Medicines

● Mother and child products

● Baby food

● IMN

● Personal hygiene products

● Medicinal herbs

● Dietary supplement

● BC funds

● Medical cosmetics

ViShare Distributors

A customizable analytical tool in MS Power BI based on pharmacy purchase data from distributors. The report covers all pharmacy orders for all product items

Unique functionality: CoreMarket

CoreMarket is a tool that allows you to analyze your company's marketing positions in comparison with competitors. Competitive groups are formed individually for the client, and monitoring is available at the level of the pharmacy chain, region and the entire country.

Why manufacturers trust
ViShare Distributors

Data sources

- - - - ●Pharmacy chains: 100 networks (2600 drugstores)
      - ●Individual pharmacies: more than 1000 pharmacies
  - ●PharmIT:Medical Representative Office for over 5,000 pharmacies
  - ●PharmIT:PharmCenter more than 3500 active pharmacies
  - ● Vi-ORTIS 3.0: Analytical system within a pharmacy chain, more than 20 chains (500 pharmacy outlets)

ViShare Distributors has 91% market coverage, #1 in market coverage, through a wide range of partners and sources

Методология обработки данных

Data processing methodology ❯

ViShare Distributors - uses a unique methodology, taking into account the market conditions of Kazakhstan

1. Information processing

Checking the completeness and quality of the information provided
Preparation of a unified format for recording in the VI-PRO module. Automated primary processing

2. Primary processing

Combine data from all sources into a single report to provide holistic analysis
Comparison of counterparties and goods based on standard reference books of the Vi-ORTIS company

3. Secondary processing

Automatic conversion of data from units (tablet, ampoule, etc.) to packaging to standardize information
Individually quantifying products such as vaccines and blood products into dosage-based packages

4. Extrapolation

Extrapolation of data at the regional level using the approved methodology of Vi-ORTIS analysts.

5. Quality control

Comparison of the total amount of the original file with the final data after processing and recalculation
Checking the TOP-30 products by key parameters: amount and number of packages

ViShare Distributors

ViShare Distributors from Vi-ORTIS displays data on pharmacy purchases and allows you to analyze the share in each network. This helps manufacturers adjust their strategy and work effectively with key partners. The diagram below clearly shows the movement of goods and reporting

Technical specifications

Geography/Period Calculation Methods

● It is being built both in Total Kazakhstan and in 4 cities and 17 regions
● Period: month, quarter, half-year, year
● Types of state purchases: Outpatient plan/receipt/sale/balances
● Network of 3 drugstores
● Calculations in total/packages

Share indicators

● The share of the pharmacy chain in the region by categories of drugs (RX and OTC), dietary supplements, drugs, medical devices
● The corporation's share of the pharmacy chain's turnover in the categories of medicines, dietary supplements, drugs, medical devices
● Dynamics of corporation sales in the regional pharmacy network by categories of medicines, dietary supplements, drugs, medical devices

Individual group

● Monitoring the network's potential for purchasing a group of ATC/INN/ICD drugs
● Analysis of your Brand/SKU share among competitors at the network level
● Share of TOP 3 competitors of your brand in the network

● Brand Rating in the Pharmacy Network