ViScope Pharmacy - Универсальная корпорация

VI-SCOPE PHARMACY
CHAIN SALES

Analytics for pharmacy chains

VI-SCOPE: PHARMACY CHAIN SALES — a platform for analyzing pharmacy chain data with the integration of pharmacy sales indicators. The system provides dashboards in Power BI with an update every 10 days. Manage the network strategy with accurate data on geography, products and classifications.

Speed monthly/decadally
#1 in Kazakhstan

Accuracy more than 75% market
#1 in Kazakhstan

Geography – analytics available by country, region and city

Convenience - ready-made dashboards in Power BI with a simple interface

Integration - the ability to export data to Excel, PowerPoint and PDF

VI-SCOPE PHARMACY
CHAIN SALES

The full picture without unnecessary complications

Pharmacy chains work with large volumes of sales and purchase data on a daily basis, but without integrating market indicators, it is difficult to assess their positions and efficiency. Disparate data, complex tables and lack of analytics make it difficult to make strategic decisions.
Vi-ORTIS simplifies your work by combining all data in one dashboard for fast and accurate analysis.

VI-SCOPE: PHARMACY CHAIN SALES analysis answers key questions for pharmacy chains:

What share does my network occupy in different product categories?

Which regions are showing growth or decline in sales?

How do seasonal factors affect demand and sales?

Which brands and categories are performing best?

Are my sales dynamics in line with market trends?

How successful were the marketing activities carried out?

About the product

Methodology

Advantages

About the product

The product contains 9 product categories

● Medicines

● Mother and child products

● Baby food

● IMN

● Personal hygiene products

● Medicinal herbs

● Dietary supplement

● BC funds

● Medical cosmetics

VI-SCOPE: PHARMACY CHAIN SALES

Provides dashboards in Power BI updated every 10 days. Reports are based on pharmacy sales data for the end consumer. Full analytics by product category, brand and region helps make informed strategic decisions.

VI-SCOPE: PHARMACY CHAIN SALES OFFERS THE CLIENT THREE DASHBOARDS FOR COMPREHENSIVE ANALYSIS:

Sales Analysis

Visual comparison of market and distributor indicators for 9 product categories. Covers share presence by INN, corporations, ATX3, brands and SKU, as well as in 17 regions and 4 cities.

Sales Comparison

Distributor sales dynamics in tabular format. Assessment by amounts and packages by brands, INNs, corporations and geography (regions/cities).

Distributor Performance Analysis

Convenient visualization of key Sell Out data by brands, INNs, geography and corporations.

WHY DISTRIBUTORS TRUST
VI-SCOPE: PHARMACY CHAIN SALES

Data sources

- - ● Pharmacy chains: 100 networks (2600 drugstores)
  - ●PharmIT:Medical Representative Office over 5000
  - ●PharmIT:PharmCenter more than 3500 active pharmacies
  - ●OFD checks:from Kazaktelecom (more than 700 pharmacies)

VI-SCOPE: PHARMACY CHAIN SALES has 75% market coverage, thanks to a wide list of partners and sources

Методология обработки данных

Data processing methodology ❯

VI-SCOPE: DISTRIBUTOR SALES uses a unique methodology adapted to the specifics of the Kazakhstan market, analyzing key data from distributors and pharmacy chains.

1. Input

Checking the quality and completeness of the received data
Monthly data entry in electronic form
Direct integration with pharmacies
Sales details for drugstores

2. Classification of shipping points

Standardization of pharmacy outlets according to internal reference books

3. Comparison

Comparison of drugs, spelling of names, manufacturers according to internal reference books and the state register

4. Extrapolation

Extrapolation at the regional level
The methodology has been approved by analysts at Vi-Ortis

5. Quality control

Comparison of the total amount of the original file with the final data after processing and recalculation
Checking the TOP-30 products by key parameters: amount and number of packages

Movement of goods and document flow in the retail segment

Technical specifications

Custom fields

● Periods: decade, month, quarter, year, YTD, MAT, half-year.
● Indicators: amount/packages.
● Data type: original/consolidated.

Data visualization:

● Purchase of 9 product categories (market/distributor).
● Classifications: corporation, INN, ICD, ATX3, brand, SKU.
● Analysis by regions (17) and cities (4).
● Dynamics of purchases by month.
● Assessing distributor performance by brand, geography and corporation.