Geomarketing
Sell In
Geomarketing Sell In is a unique product in Kazakhstan that helps manufacturers monitor the purchase of their drugs and their competitors by pharmacies in 18 cities of the Republic of Kazakhstan and 17 regions, with details for each medical representative.
Speed monthly on the 12th day
#1 in Kazakhstan
Accuracy more than 91% market
No. 1 in the CIS
Geography – Country/Regions/Cities/Districts/Medical Pred.
Coverage – more than 8000 operating pharmacies
Geomarketing
Sell In
Covering all pharmacies in the country is a difficult task for a manufacturer, requiring significant resources. Medical representatives visit pharmacies and hospitals, record balances, recommend their brands and keep records of visits. However, this is not enough to accurately assess their impact on sales in the assigned territory.
Vi-ORTIS Geomarketing Sell In analysis allows producers to:
Monitor the work of each medical representative
Evaluate and adjust Coverage plans
Optimize the size of the MP team
Monitor sales plan fulfillment
Compare sales with competitors at MP level
Customize bricks for analysis
Tender of medical institution
Hospital Segment: What's Missing in Your Data?
The LPU Tender data provide manufacturers with a valuable basis for auditing the state supply market at the level of health care institutions (HCI). They allow them to analyze the dynamics of their brands and competitors, forecast the potential for launching new drugs, and build effective strategies for business development.
Speed monthly on the 10th day
#1 in Kazakhstan
Accuracy - 100%
Geography - Country/Regions/Cities
Coverage - more than 2500 healthcare facilities
Database of operating healthcare facilities in Kazakhstan
Three channels: Outpatient, Inpatient, Price
About the product
The product contains 9 product categories
● Medicines
● Mother and child products
● Baby food
● IMN
● Personal hygiene products
● Medicinal herbs
● Dietary supplement
● BC funds
● Medical cosmetics
Geomarketing Sell In
Geomarketing Sell In - Customizable Analytics Report base.viortis, based on pharmacy purchase data from distributors. The report covers all pharmacy orders for all product categories and includes 9 product categories.
Brick constructor "Pharmacy"
- ●Control of the MP operation within specified limits
- ●Analysis of your position and competitors (by ATX, INN or specified groups)
- ●Optimization of MP routes and their directions to priority areas
- ●Flexibility to adjust the boundaries of the MP's work once per quarter
- ●Access to data on 18 cities and 17 regions of Kazakhstan
Brick constructor "LPU"
- ●Monitoring the work of MP and sales analysis around selected healthcare facilities
- ●Identification of high-potential health care facilities
- ●Monitoring purchases of your portfolio and competitors (by ATX, INN or specified groups)
- ●Flexibility to update lists of healthcare facilities once per quarter
- ●Access to data on 18 cities and 17 regions of Kazakhstan
Why do they
Trust Geomarketing Sell In
Data sources
- ● Distributors: TOP 10 primary, 50 secondary - overhead from more 8000 pharmacies
- ● Pharmacy chains: — 100 networks (2600 drugstores)
- ●PharmIT:Medical Representative Office over 5000
- ●PharmIT:PharmCenter more than 3500 active pharmacies
Geomarketing Sell In Vi-ORTIS has 91% market coverage, #1 in market coverage, thanks to a wide list of partners and sources
Data processing methodology
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Geomarketing Sell In Vi-ORTIS uses a unique methodology, taking into account the market conditions of Kazakhstan
1. Information processing
- Checking the completeness and quality of the information provided
- Preparation of a unified format for recording in the VI-PRO module. Automated primary processing
2. Primary processing
- Combine data from all sources into a single report to provide holistic analysis
- Comparison of counterparties and goods based on standard reference books of the Vi-ORTIS company
3. Secondary processing
- Automatic conversion of data from units (tablet, ampoule, etc.) to packaging to standardize information
- Individually quantifying products such as vaccines and blood products into dosage-based packages
4. Extrapolation
- Extrapolation of data at the regional level using the approved methodology of analysts
Vi-ORTIS.
5. Quality control
- Comparison of the total amount of the original file with the final data after processing and recalculation
- Checking the TOP-30 products by key parameters: amount and number of packages
GEOMARKETING SELL IN
Geomarketing SELL IN from base.viortis displays data on the movement of goods to the final point - pharmacies, with the possibility of detailed analysis for each medical representative
Technical specifications
● 5 currencies: tenge, dollar, euro, ruble, pound sterling
● Display type: table/diagram
● Results: amount, share, rating
● Output in section: city/region/total/district/brick
● Display type: table/diagram
● Results: amount, share, rating
● Output in section: city/region/total/district/brick
● ATC code - 5 levels
● ATC code EphMRA- 3 levels
● INN – active substance
● Core market
● City/regions/districts/brick
● ATC code EphMRA- 3 levels
● INN – active substance
● Core market
● City/regions/districts/brick
● Preview, Excel download, Excel new, Excel groups, Excel pivot table, screenshot, CSV download
● My Report: Saving Custom Reports
● Unlimited number of users
● My Report: Saving Custom Reports
● Unlimited number of users
● Evolution Index – Amount/Packages
● Average price/unit price
● Increases in amount/packaging
● Share amount/packaging
Analytical and IT EcoSystem of products
Vi-ORTIS
Vi-ORTIS is the only domestic company providing a full range of analytical and IT services in the pharmaceutical market.
Why Manufacturers Choose Geomarketing Sell In
Service
- Microsoft Power BI integration
- Personal technical manager
- Quarterly Pharmaceutical Market REVIEWS
- 5 years of data archive
Accuracy
- More than 91% market
No. 1 in the CIS
Geography
- Country
- 17 regions
- 18 cities
- Districts
- Coverage Plan MedRep
Speed
- Monthly - 12 days after the end of the period
#1 in Kazakhstan
Methodology
- Uses a unique methodology, taking into account the market conditions of Kazakhstan
Price
- Flexible pricing policy
- Vi-ORTIS products are a constructor.
WE ARE TRUSTED
video gallery
NEWS
All news
Innovation Awards
Vi-ortis received the award for the best product of the year in the category "innovative solutions for health" at the exhibition of health and technology
Read the full article
08.10.2024
Innovation Awards
The company has signed agreements with several universities for joint research in the field of biotechnology.
Read the full article
08.10.2024
Leave a request and get advice from our specialists
Our manager will contact you, answer all your questions and help you choose the product you need.
Contact phone numbers:
+7 747 094 1177
+7 474 094 11 10
+7 747 094 11 00
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