Geomarketing — Sell In - Универсальная корпорация

Geomarketing
Sell In

Control of the work of medical representatives on the purchase of pharmacies on the Coverage plan

Geomarketing Sell In is a unique product in Kazakhstan that helps manufacturers monitor the purchase of their drugs and their competitors by pharmacies in 18 cities of the Republic of Kazakhstan and 17 regions, with details for each medical representative.

Speed monthly on the 12th day
#1 in Kazakhstan

Accuracy more than 91% market
No. 1 in the CIS

Geography – Country/Regions/Cities/Districts/Medical Pred.

Coverage – more than 8000 operating pharmacies

Geomarketing
Sell In

Control without data: where does efficiency get lost?

Covering all pharmacies in the country is a difficult task for a manufacturer, requiring significant resources. Medical representatives visit pharmacies and hospitals, record balances, recommend their brands and keep records of visits. However, this is not enough to accurately assess their impact on sales in the assigned territory.

Vi-ORTIS Geomarketing Sell In analysis allows producers to:

Monitor the work of each medical representative

Evaluate and adjust Coverage plans

Optimize the size of the MP team

Monitor sales plan fulfillment

Compare sales with competitors at MP level

Customize bricks for analysis

About the product

Methodology

Advantages

About the product

The product contains 9 product categories

● Medicines

● Mother and child products

● Baby food

● IMN

● Personal hygiene products

● Medicinal herbs

● Dietary supplement

● BC funds

● Medical cosmetics

Geomarketing Sell In

Geomarketing Sell In - Customizable Analytics Report base.viortis, based on pharmacy purchase data from distributors. The report covers all pharmacy orders for all product categories and includes 9 product categories.

Customization
COVERAGE PLAN

Brick constructor "Pharmacy"

●Control of the MP operation within specified limits
●Analysis of your position and competitors (by ATX, INN or specified groups)
●Optimization of MP routes and their directions to priority areas
●Flexibility to adjust the boundaries of the MP's work once per quarter
●Access to data on 18 cities and 17 regions of Kazakhstan

Brick constructor "LPU"

●Monitoring the work of MP and sales analysis around selected healthcare facilities
●Identification of high-potential health care facilities
●Monitoring purchases of your portfolio and competitors (by ATX, INN or specified groups)
●Flexibility to update lists of healthcare facilities once per quarter
●Access to data on 18 cities and 17 regions of Kazakhstan

Why do they
Trust Geomarketing Sell In

Data sources

- ● Distributors: TOP 10 primary, 50 secondary - overhead from more 8000 pharmacies
- ● Pharmacy chains: — 100 networks (2600 drugstores)
- ●PharmIT:Medical Representative Office over 5000
- ●PharmIT:PharmCenter more than 3500 active pharmacies

Geomarketing Sell In Vi-ORTIS has 91% market coverage, #1 in market coverage, thanks to a wide list of partners and sources

Методология обработки данных

Data processing methodology ❯

Geomarketing Sell In Vi-ORTIS uses a unique methodology, taking into account the market conditions of Kazakhstan

1. Information processing

Checking the completeness and quality of the information provided
Preparation of a unified format for recording in the VI-PRO module. Automated primary processing

2. Primary processing

Combine data from all sources into a single report to provide holistic analysis
Comparison of counterparties and goods based on standard reference books of the Vi-ORTIS company

3. Secondary processing

Automatic conversion of data from units (tablet, ampoule, etc.) to packaging to standardize information
Individually quantifying products such as vaccines and blood products into dosage-based packages

4. Extrapolation

Extrapolation of data at the regional level using the approved methodology of analysts
Vi-ORTIS.

5. Quality control

Comparison of the total amount of the original file with the final data after processing and recalculation
Checking the TOP-30 products by key parameters: amount and number of packages

GEOMARKETING SELL IN

Geomarketing SELL IN from base.viortis displays data on the movement of goods to the final point - pharmacies, with the possibility of detailed analysis for each medical representative

Technical specifications

Custom fields

● 5 currencies: tenge, dollar, euro, ruble, pound sterling
● Display type: table/diagram
● Results: amount, share, rating
● Output in section: city/region/total/district/brick

Uncountable cubes

● ATC code - 5 levels
● ATC code EphMRA- 3 levels
● INN – active substance
● Core market
● City/regions/districts/brick

Download format

● Preview, Excel download, Excel new, Excel groups, Excel pivot table, screenshot, CSV download
● My Report: Saving Custom Reports
● Unlimited number of users