Geomarketing — Sell Out - Универсальная корпорация

Geomarketing
Sell Out

Control over the work of medical representatives for pharmacy sales on Coverage plan

Geomarketing Sell Out is a unique product for Kazakhstan that allows manufacturers to track sales of their drugs and competitors in 18 cities and 17 regions of the Republic of Kazakhstan with detailed analytics for each medical representative.

Speed monthly on the 15th day
#1 in Kazakhstan

Accuracy more than 75% market
No. 1 in the EAEU

Geography – Country/Regions/Cities/Districts/Medical Pred.

Coverage – more than 6000 operating pharmacies

Geomarketing
Sell Out

Control without data: where does efficiency get lost?

Covering all pharmacies in the country is a difficult task for a manufacturer, requiring significant resources. Medical representatives visit pharmacies and hospitals, record balances, recommend their brands and keep records of visits. However, this is not enough to accurately assess their impact on sales in the assigned territory.

Vi-ORTIS Geomarketing Sell Out analysis allows producers to:

Monitor the work of each medical representative

Evaluate and adjust Coverage plans

Optimize the size of the MP team

Monitor sales plan fulfillment

Compare sales with competitors at MP level

Customize bricks for analysis

About the product

Methodology

Advantages

About the product

The product contains 9 product categories

● Medicines

● Mother and child products

● Baby food

● IMN

● Personal hygiene products

● Medicinal herbs

● Dietary supplement

● BC funds

● Medical cosmetics

Geomarketing Sell Out

Geomarketing Sell Out - Customizable Analytics Report base.viortis, based on pharmacy sales data. The report covers all pharmacy orders across all product categories and includes 9 product categories.

Customization
COVERAGE PLAN

Brick constructor "Pharmacy"

●Control of the MP operation within specified limits
●Analysis of your position and competitors (by ATX, INN or specified groups)
●Optimization of MP routes and their directions to priority areas
●Flexibility to adjust the boundaries of the MP's work once per quarter
●Access to data on 18 cities and 17 regions of Kazakhstan

Brick constructor "LPU"

●Monitoring the work of MP and sales analysis around selected healthcare facilities
●Identification of high-potential health care facilities
●Monitoring purchases of your portfolio and competitors (by ATX, INN or specified groups)
●Flexibility to update lists of healthcare facilities once per quarter
●Access to data on 18 cities and 17 regions of Kazakhstan

Why manufacturers trust
Geomarketing Sell Out

Data sources

- - - - ●Pharmacy chains: 100 networks (2600 drugstores)
      - ●Individual pharmacies: more than 1000 pharmacies
  - ●PharmIT:Medical Representative Office for over 5,000 pharmacies
  - ●PharmIT:PharmCenter more than 3500 active pharmacies
  - ●Vi-ORTIS 3.0:analytical system within a pharmacy chain, more than 20 chains (500 pharmacy outlets)
  - ● OFD: Checks from Kazakhtelecom (more than 800 pharmacies)

Geomarketing Sell Out from base.viortis displays data on the number of drugs purchased by the population in pharmacies. The product allows tracking the movement of goods in the sales channel.

Методология обработки данных

Data processing methodology ❯

Geomarketing Sell Out uses a unique methodology, taking into account the market conditions of Kazakhstan

1. Input

Checking the completeness and quality of the received data
Monthly data entry in electronic form
Direct integration with pharmacies
Sales details for drugstores

2. Classification of shipping points

Standardization of pharmacy outlets according to internal reference books

3. Comparison

Comparison of drugs, spelling of names, manufacturers according to internal reference books and the state register

4. Extrapolation

Extrapolation at the regional level
The methodology has been approved by analysts from Vi-ORTIS

5. Quality control

Comparison of the total amount of the original file with the final data after processing and recalculation
Checking the TOP-30 products by key parameters: amount and number of packages

GEOMARKETING Sell Out

Geomarketing Sell Out by base.viortis displays sales data to the end consumer, with the possibility of detailed analysis for each medical representative

Technical specifications

Custom fields

● 5 currencies: tenge, dollar, euro, ruble, pound sterling
● Display type: table/diagram
● Results: amount, share, rating
● Output in section: city/region/total/district/brick

Uncountable cubes

● ATC code - 5 levels
● ATC code EphMRA- 3 levels
● INN – active substance
● Core market
● City/regions/districts/brick

Download format

● Preview, Excel download, Excel new, Excel groups, Excel pivot table, screenshot, CSV download
● My Report: Saving Custom Reports
● Unlimited number of users