Geomarketing
Sell Out
Geomarketing Sell Out is a unique product for Kazakhstan that allows manufacturers to track sales of their drugs and competitors in 18 cities and 17 regions of the Republic of Kazakhstan with detailed analytics for each medical representative.
Speed monthly on the 15th day
#1 in Kazakhstan
Accuracy more than 75% market
No. 1 in the EAEU
Geography – Country/Regions/Cities/Districts/Medical Pred.
Coverage – more than 6000 operating pharmacies
Geomarketing
Sell Out
Covering all pharmacies in the country is a difficult task for a manufacturer, requiring significant resources. Medical representatives visit pharmacies and hospitals, record balances, recommend their brands and keep records of visits. However, this is not enough to accurately assess their impact on sales in the assigned territory.
Vi-ORTIS Geomarketing Sell Out analysis allows producers to:
Monitor the work of each medical representative
Evaluate and adjust Coverage plans
Optimize the size of the MP team
Monitor sales plan fulfillment
Compare sales with competitors at MP level
Customize bricks for analysis
Tender of medical institution
Hospital Segment: What's Missing in Your Data?
The LPU Tender data provide manufacturers with a valuable basis for auditing the state supply market at the level of health care institutions (HCI). They allow them to analyze the dynamics of their brands and competitors, forecast the potential for launching new drugs, and build effective strategies for business development.
Speed monthly on the 10th day
#1 in Kazakhstan
Accuracy - 100%
Geography - Country/Regions/Cities
Coverage - more than 2500 healthcare facilities
Database of operating healthcare facilities in Kazakhstan
Three channels: Outpatient, Inpatient, Price
About the product
The product contains 9 product categories
● Medicines
● Mother and child products
● Baby food
● IMN
● Personal hygiene products
● Medicinal herbs
● Dietary supplement
● BC funds
● Medical cosmetics
Geomarketing Sell Out
Geomarketing Sell Out - Customizable Analytics Report base.viortis, based on pharmacy sales data. The report covers all pharmacy orders across all product categories and includes 9 product categories.
Brick constructor "Pharmacy"
- ●Control of the MP operation within specified limits
- ●Analysis of your position and competitors (by ATX, INN or specified groups)
- ●Optimization of MP routes and their directions to priority areas
- ●Flexibility to adjust the boundaries of the MP's work once per quarter
- ●Access to data on 18 cities and 17 regions of Kazakhstan
Brick constructor "LPU"
- ●Monitoring the work of MP and sales analysis around selected healthcare facilities
- ●Identification of high-potential health care facilities
- ●Monitoring purchases of your portfolio and competitors (by ATX, INN or specified groups)
- ●Flexibility to update lists of healthcare facilities once per quarter
- ●Access to data on 18 cities and 17 regions of Kazakhstan
Why manufacturers trust
Geomarketing Sell Out
Data sources
- ●Pharmacy chains: 100 networks (2600 drugstores)
- ●Individual pharmacies: more than 1000 pharmacies
- ●PharmIT:Medical Representative Office for over 5,000 pharmacies
- ●PharmIT:PharmCenter more than 3500 active pharmacies
- ●Vi-ORTIS 3.0:analytical system within a pharmacy chain, more than 20 chains (500 pharmacy outlets)
- ● OFD: Checks from Kazakhtelecom (more than 800 pharmacies)
Geomarketing Sell Out from base.viortis displays data on the number of drugs purchased by the population in pharmacies. The product allows tracking the movement of goods in the sales channel.
Data processing methodology
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Geomarketing Sell Out uses a unique methodology, taking into account the market conditions of Kazakhstan
1. Input
- Checking the completeness and quality of the received data
Monthly data entry in electronic form - Direct integration with pharmacies
- Sales details for drugstores
2. Classification of shipping points
- Standardization of pharmacy outlets according to internal reference books
3. Comparison
- Comparison of drugs, spelling of names, manufacturers according to internal reference books and the state register
4. Extrapolation
- Extrapolation at the regional level
- The methodology has been approved by analysts from Vi-ORTIS
5. Quality control
- Comparison of the total amount of the original file with the final data after processing and recalculation
- Checking the TOP-30 products by key parameters: amount and number of packages
GEOMARKETING Sell Out
Geomarketing Sell Out by base.viortis displays sales data to the end consumer, with the possibility of detailed analysis for each medical representative
Technical specifications
● 5 currencies: tenge, dollar, euro, ruble, pound sterling
● Display type: table/diagram
● Results: amount, share, rating
● Output in section: city/region/total/district/brick
● Display type: table/diagram
● Results: amount, share, rating
● Output in section: city/region/total/district/brick
● ATC code - 5 levels
● ATC code EphMRA- 3 levels
● INN – active substance
● Core market
● City/regions/districts/brick
● ATC code EphMRA- 3 levels
● INN – active substance
● Core market
● City/regions/districts/brick
● Preview, Excel download, Excel new, Excel groups, Excel pivot table, screenshot, CSV download
● My Report: Saving Custom Reports
● Unlimited number of users
● My Report: Saving Custom Reports
● Unlimited number of users
● Evolution Index – Amount/Packages
● Average price/unit price
● Increases in amount/packaging
● Share amount/packaging
Analytical and IT EcoSystem of products
Vi-ORTIS
Vi-ORTIS is the only domestic company providing a full range of analytical and IT services in the pharmaceutical market.
Why Manufacturers Choose Geomarketing Sell Out
Service
- Microsoft Power BI integration
- Personal technical manager
- Quarterly Pharmaceutical Market REVIEWS
- 5 years of data archive
Accuracy
- Over 75% market
No. 1 in the EAEU
Geography
- Country
- 17 regions
- 18 cities
- Districts
- Coverage Plan MedRep
Speed
- Monthly - 15 days after the end of the period
#1 in Kazakhstan
Methodology
- Uses a unique methodology, taking into account the market conditions of Kazakhstan
Price
- Flexible pricing policy
- Vi-ORTIS products are a constructor.
WE ARE TRUSTED
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NEWS
All news
Innovation Awards
Vi-ortis received the award for the best product of the year in the category "innovative solutions for health" at the exhibition of health and technology
Read the full article
08.10.2024
Innovation Awards
The company has signed agreements with several universities for joint research in the field of biotechnology.
Read the full article
08.10.2024
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Our manager will contact you, answer all your questions and help you choose the product you need.
Contact phone numbers:
+7 747 094 1177
+7 474 094 11 10
+7 747 094 11 00
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