Key benefits include:

• Increased marketing activity — through the marketplace you can organize promotions, place advertisements and promote products
• Flexibility in choosing partners — for both pharmacy chains and suppliers and manufacturers, which speeds up procurement and interaction processes
• Direct access to analytics and trends — through Pharmnews.kz companies can stay informed about all changes in the pharmaceutical industry and use this information to improve their strategy
• Improving PR efficiency — using platforms to post content, news and reviews helps companies to make a name for themselves, strengthen their image and build relationships with their audience

These platforms not only facilitate efficient business services, but also strengthen the position of brands in the pharmaceutical market through the development of marketing and PR strategies.