Numeric Weight — Sell in - Универсальная корпорация

Numeric & Weight Distribution Sell In

Number and quality of covered pharmacies by Sell In

Numeric & Weight Distribution Sell In is a unique product for Kazakhstan that helps manufacturers assess the quantity and quality of pharmacy coverage, including their distribution by category.

Speed monthly on the 16th day
#1 in Kazakhstan

Accuracy more than 91% market
No. 1 in the EAEU

Geography – Country/Regions/Cities/Districts

Coverage – more than 8000 operating pharmacies

Pharmacies categorization from the Pharmacy Potential Directory (PPD): A1, A2, B, C, D

Number of pharmacies by category

Setting up Core Market

Numeric & Weight Distribution Sell In

Analysis of point A and point B

Covering all pharmacies in the country is a complex and costly task for manufacturers. Marketing activities and brand promotion are often based on data from distributors with limited coverage, which makes it difficult to analyze the results and assess the quantity and quality of market coverage.

Numeric & Weight Distribution Sell In analysis from numeric.viortis.kz helps manufacturers:

Focus efforts on high-potential pharmacies

Evaluate the effectiveness of marketing activities

Analyze the launch of new brands

Compare the quantity and quality of pharmacy coverage

Track competitors' metrics

About the product

Methodology

Advantages

About the product

The product contains 9 product categories

● Medicines

● Mother and child products

● Baby food

● IMN

● Personal hygiene products

● Medicinal herbs

● Dietary supplement

● BC funds

● Medical cosmetics

Numeric & Weight Distribution Sell In

Numeric & Weight Distribution Sell In - Customizable System Report numeric.viortis.kz, based on pharmacy purchase data from distributors. The report covers pharmacy orders for all product names and includes 9 product categories.

Numeric & Weight Distribution

Numerical distribution

●A value that describes the percentage of points of sale where the product is available

Weight (quality) distribution

●Analysis of the specific share of pharmacies that purchased the drug in a category or group of drugs (drugs/dietary supplements/Rx/OTC/ATC/INN/individual list of competitors)

Why do they
trust NUMERIC & WEIGHT DISTRIBUTION SELL IN

Data sources

- ● Distributors: TOP 10 primary, 50 secondary - overhead from more 8000 pharmacies
- ● Pharmacy chains: — 100 networks (2600 drugstores)
- ●PharmIT:Medical Representative Office over 5000
- ●PharmIT:PharmCenter more than 3500 active pharmacies

Numeric & Weight Distribution Sell In from numeric.viortis.kz covers 91% of the market and occupies a leading position thanks to a wide network of partners and reliable data sources.

Методология обработки данных

Data processing methodology ❯

Numeric & Weight Distribution Sell In - uses a unique methodology, taking into account the market conditions of Kazakhstan

1. Information processing

Checking the completeness and quality of the information provided
Preparation of a unified format for recording in the VI-PRO module. Automated primary processing

2. Primary processing

Combine data from all sources into a single report to provide holistic analysis
Comparison of counterparties and goods based on standard reference books of the Vi-ORTIS company

3. Secondary processing

Automatic conversion of data from units (tablet, ampoule, etc.) to packaging to standardize information
Individually quantifying products such as vaccines and blood products into dosage-based packages

4. Quality control

Comparison of the total amount of the original file with the final data after processing and recalculation
Checking the TOP-30 products by key parameters: amount and number of packages