ViShare Sell Out

Report on the shares of pharmacy chains based on pharmacy sales data

ViShare Sell Out is a unique product for Kazakhstan that helps manufacturers assess the share of sales of their drugs and competitors in pharmacy chains. The tool allows you to effectively distribute the marketing budget and efforts of the trade marketing department to increase your share in the competitive environment

Speed

Speed monthly on the 15th day
#1 in Kazakhstan

Accuracy

Accuracy more than 75% market
No. 1 in the EAEU

Geography

Geography – Country/Regions/Cities

Coverage

Coverage – more than 6000 operating pharmacies

Coverage

Categories - Turnover/Medicines/Dietary Supplements/Medical Products/RX/OTC/LC

Coverage

Visualization – MS Power BI

ViShare Sell Out

Network control is the key to market share growth

With the growing share of chain pharmacies in the pharmaceutical market, the choice of key partners is becoming critical for manufacturers. However, without access to data on the chain's market share and the share of competitors in these chains, it is difficult to conduct an objective analysis and build an effective cooperation strategy. The lack of such information complicates negotiations and leads to risks of unjustified investments.

ViShare Sell Out analysis helps manufacturers:

Speed

Assess the share of chain pharmacies by categories (medicines, RX, OTC, dietary supplements, drugs, medical devices, ATX3) in different regions

Accuracy

Identify strategic partners for cooperation

Geography

Optimize marketing budget allocation

Coverage

Visualize Key KPIs in MS Power BI

Channels

Compare brand shares with competitors

Channels

Set up a customized competitive environment

Tender of medical institution

Hospital Segment: What's Missing in Your Data?

The LPU Tender data provide manufacturers with a valuable basis for auditing the state supply market at the level of health care institutions (HCI). They allow them to analyze the dynamics of their brands and competitors, forecast the potential for launching new drugs, and build effective strategies for business development.

Speed monthly on the 10th day

#1 in Kazakhstan

Accuracy - 100%

Geography - Country/Regions/Cities

Coverage - more than 2500 healthcare facilities

Database of operating healthcare facilities in Kazakhstan

Three channels: Outpatient, Inpatient, Price

виортис логотип-2

About the product

The product contains 9 product categories

Medicines

Mother and child products

Baby food

IMN

Personal hygiene products

Medicinal herbs

Dietary supplement

BC funds

Medical cosmetics

ViShare Sell Out

ViShare Sell Out is a customizable analytical tool in MS Power BI based on sales data from pharmacies and pharmacy chains. The report covers all pharmacy sales for all product items

Unique functionality: CoreMarket

CoreMarket is a tool that allows you to analyze your company's marketing positions in comparison with competitors. Competitive groups are formed individually for the client, and monitoring is available at the level of the pharmacy chain, region and the entire country.

Why manufacturers trust
ViShare Sell Out

Data sources

          • Pharmacy chains: 100 networks (2600 drugstores)
          • Individual pharmacies: more than 1000 pharmacies
      • PharmIT:Medical Representative Office for over 5,000 pharmacies
      • PharmIT:PharmCenter more than 3500 active pharmacies
      • Vi-ORTIS 3.0:analytical system within a pharmacy chain, more than 20 chains (500 pharmacy outlets)
      • OFD: Checks from Kazakhtelecom (more than 800 pharmacies)
      •  

ViShare Sell Out has 75% market coverage, #1 thanks to its wide list of partners and sources

Методология обработки данных
Data processing methodology
ViShare Sell Out uses a unique methodology, taking into account the market conditions of Kazakhstan
Five-stage data processing system
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1. Input

  • Checking the completeness and quality of the received data
    Monthly data entry in electronic form
  • Direct integration with pharmacies
  • Sales details for drugstores
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2. Classification of shipping points

  • Standardization of pharmacy outlets according to internal reference books
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3. Comparison

  • Comparison of drugs, spelling of names, manufacturers according to internal reference books and the state register
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4. Extrapolation

  • Extrapolation at the regional level
  • The methodology has been approved by analysts from Vi-ORTIS
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5. Quality control

  • Comparison of the total amount of the original file with the final data after processing and recalculation
  • Checking the TOP-30 products by key parameters: amount and number of packages

ViShare Sell Out

ViShare Sell Out from Vi-ORTIS displays pharmacy sales data and allows analyzing the share in each network. This helps manufacturers adjust their strategy and work effectively with key partners.
The diagram below clearly shows the movement of goods and reports.

Technical specifications

It is being built both in Total Kazakhstan and in 4 cities and 17 regions
Period: month, quarter, half-year, year
Types of state purchases: Outpatient plan/receipt/sale/balances
Network of 3 drugstores
Calculations in amounts/packages
The share of the pharmacy chain in the region by categories of drugs (RX and OTC), dietary supplements, drugs, medical devices
The corporation's share of the pharmacy chain's turnover in the categories of medicines, dietary supplements, drugs, medical devices
Dynamics of corporation sales in the regional pharmacy network by categories of medicines, dietary supplements, drugs, medical devices
Monitoring the network's potential for purchasing a group of ATC/INN/ICD drugs
Analysis of your Brand/SKU share among competitors at the network level
Share of TOP 3 competitors of your brand in the network
Brand Rating in the Pharmacy Network
Displaying the number of network points
Dynamics of growth in the number of points
Summary information on individual pharmacies by region

Analytical and IT EcoSystem of products
Vi-ORTIS

Vi-ORTIS is the only domestic company providing a full range of analytical and IT services in the pharmaceutical market.

Why Manufacturers Choose ViShare Sell Out

Service

  • Microsoft Power BI integration
  • Personal technical manager
  • Quarterly Pharmaceutical Market REVIEWS

Accuracy

  • Over 75% market
    #1 in Kazakhstan

Geography

  • Country
  • 17 regions
  • 4 cities

Speed

  • Every ten days - 15 days after the end of the period
    #1 in Kazakhstan

Methodology

  • ViShare Sell Out Vi-ORTIS uses a unique methodology, taking into account the market conditions of Kazakhstan

Price

  • Flexible pricing policy
  • Vi-ORTIS products are a constructor

WE ARE TRUSTED

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NEWS

All news

Innovation Awards

Vi-ortis received the award for the best product of the year in the category "innovative solutions for health" at the exhibition of health and technology

Read the full article

08.10.2024

Innovation Awards

The company has signed agreements with several universities for joint research in the field of biotechnology.

Read the full article

08.10.2024

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    About the company

    Contact phone numbers:

    +7 747 094 1177

    +7 474 094 11 10

    +7 747 094 11 00

    Contact email:

    info@viortis.kz